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Wiley international encyclopedia of marketing / editors-in-chief: Jagdish Sheth, Naresh Malhotra ; [vol. 1-7 ed.: Robert A. Peterson ... et al.]…

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Titre
Wiley international encyclopedia of marketing / editors-in-chief: Jagdish Sheth, Naresh Malhotra ; [vol. 1-7 ed.: Robert A. Peterson ... et al.]
Auteur
Editeur
Chichester : Wiley
Date
2011
Collation
7 vol.
Sujet RERO
Sujet RERO - forme
Sujet LCSH
Contient
Vol. 1: Marketing strategy
Vol. 2: Marketing research
Vol. 3: Consumer behavior
Vol. 4: Advertising and integrated communication
Vol. 5: Product innovation and management
Vol. 6: International marketing
Vol. 7: Cumulative index
Classification
Identifiant
1405161787 (set volume set) (ISBN)
9781405161787 (set volume set) (ISBN)
http://catalogue.bnf.fr/ark:/12148/cb42309331j (URN)
No RERO
R005713714
Permalien
http://data.rero.ch/01-R005713714/html?view=FR_V1
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