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Media business models : breaking the traditional value chain / edited by Klaus Zilles, and Joan Cuenca

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Media business models : breaking the traditional value chain / edited by Klaus Zilles, and Joan Cuenca
New York ; Bern : Peter Lang
vi, 269 p. ; 23 cm
Sujet RERO
Sujet RERO - forme
Sujet LCSH
Introduction / by Joan Cuenca and Klaus Zilles -- Us and european perspectives of the changing media value chainparadigm in social networks and blogs -- The face and the ethics of social networks / by Monika Bogdanowska and Ewa Bogdanowska-Jakubowska -- Mom 2.0 : mothering in the blogosphere / by Jennifer Raymond and Jodi Cohen -- Virtual local public sphere : the role of new media in creating a contemporary local democracy / by Ilona Biernacka-Ligieza -- Momentous challenges in uncharted territory : advertising and public relations -- Effects of communication in public and media rationale : result measures of public relations / by Guillem Marca, Kathy Matilla, and Andréa Oliveira -- Hot brands are cool : the temperature scale as a tool for branding in a digital society / by Patrícia Dias -- The advertising offer in the new media landscape / by Juan Monserrat and Araceli Castelló -- Media and the creation of brand value in signification advertising : the definition of a model and case studies: muji, moleskine, bench / by Felip Vidal -- Engagement is the name of the game : gamification as a communication strategy in advertising and public relations / by Elisenda Estanyol, Mireia Montaña and Ferran Lalueza -- Traditional television teams up with the social networks -- Value changes in television audience : from the traditional audience to the social audience / by Ana González-Neira and Natalia Quintas-Froufe -- Towards a history of media conjuncture : the daily show, audience and the "revolution" / by Boris Ruzic -- Inter-continental corollaries of breaking the media value chain in journalism -- The disruption of the portuguese media democracy? : economic crisis and media ownership / by Nelson Costa Ribeiro and Rita Figueiras -- Africa in spanish newspapers : from indifference to irrelevance / by Luis Concepción Sepúlveda and Alfons Medina -- Contributors
Includes bibliographical references and index
9781433131783 (pbk. : alk. paper) (ISBN)
9781433131790 (hardcover : alk. paper) (ISBN)
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