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Titre: The perceived trade-off between corporate social and economic responsibility: A cross-national study Auteur:Usunier, Jean-Claude Contributeur:Furrer, Olivier; Furrer-Perrinjaquet Description:
We study cross-nationally whether managers view corporate social and economic responsibility as compatible, or incompatible. The conceptual framework builds on different theories that support alternative views of corporate responsibility compatibility. A set of hypotheses relates differences in cultural values, corporate governance systems, and managerial education to corporate responsibility compatibility. A corporate responsibility scale is developed and its cross-national invariance is tested. Data analysis, controlling for gender and work experience, shows that in countries with large power distance, with less strict corporate governance, and more integrated business education, social responsibility is perceived as relatively incompatible with economic responsibility, whereas in countries with smaller power distance, with stricter corporate governance, and more functional business education, social and economic responsibility are perceived as more compatible.
Publication en relation:
International Journal of Cross Cultural Management. - 2011/11/3/279-302
Document hôte:International Journal of Cross Cultural Management
The perceived trade-off between corporate social and economic responsibility: A cross-national study
Usunier, Jean-Claude, Furrer, Olivier, Furrer-Perrinjaquet, Amandine
International Journal of Cross Cultural Management, December 2011, Vol.11(3), pp.279-302
[Revue évaluée par les pairs]
Titre: The shift from manufacturing to brand origin: suggestions for improving COO relevance Auteur:Usunier, Jean-Claude Sujet:Country of Origin ; Brands ; Brand Names ; Language ; Product Image ; Marketing Strategy ; Business Description:
Purpose - The purpose of this paper is to comment on Magnusson et al.'s paper. Rather than entering into the COO (country of origin) relevance debate, the author observes the shift from manufacturing to brand origin and outline consequences for future COO research by taking into account linguistic aspects of brand names.Design methodology approach - This paper documents the issue of brand origin recognition accuracy (BORA, a central theme in Magnusson et al.'s paper) and the progressive replacement of COO and COM (country of manufacture) by COB (country of brand). Linguistic cues lead to both incorrect and correct classification of brands in terms of their national origin, which the author subsumes in four ideal-typical situations, by taking into account company intention to manipulate origin information or not. The author then outlines factors which cause and moderate incorrect versus correct classification, especially brand size, corporate vs product names, and linguistic devices.Findings...
Fait partie de:
International Marketing Review, 13 September 2011, Vol.28(5), pp.486-496
0265-1335 (ISSN); 1758-6763 (E-ISSN); 10.1108/02651331111167606 (DOI)
Confiance et performance : un essai de management comparé France/Allemagne / coord. par Jean-Claude Usunier
Auteur:Usunier, Jean-Claude Editeur:
Paris : Vuibert
227 p. : ill. ; 24 cm
Documents dans cette collection:FNEGE Sujet RERO:économie - performance
- Gestion d'entreprise
- France Classification:FSES M17 Identifiant:
2711779696 (ISBN); http://catalogue.bnf.fr/ark:/12148/cb37207248x (URN) No RERO:
Titre: Corporate branding: an interdisciplinary literature review Auteur:Fetscherin, Marc; Usunier, Jean-Claude Sujet:Corporate Branding ; Corporate Identity ; Corporate Image ; Corporate Reputation ; Bibliometric Analysis ; Brands ; Business History ; Business Description:
Purpose - This paper aims to examine how scholarly research on corporate branding has evolved using bibliometric author co-citation analysis of articles published between 1969 and 2008 on corporate branding.Design methodology approach - The bibliography was compiled using the ISI Web of Science database. The authors searched articles published between 1969 and 2008 that used terms in their title related to their research scope. Then they used citation mapping to visualize the relationships between and among key works in the field.Findings - The search resulted in 264 papers by 412 authors in 150 journals. The field is notably interdisciplinary, with articles published mainly in business, management, architecture, arts and communications disciplines. The authors found three main approaches to corporate branding research (internal, transactional, external) with seven core research streams: product, service and sponsorship evaluation; corporate and visual identity; employment image...
Fait partie de:
European Journal of Marketing, 25 May 2012, Vol.46(5), pp.733-753
0309-0566 (ISSN); 1758-7123 (E-ISSN); 10.1108/03090561211212494 (DOI)